Jan. 25, 2015
Word of Mouth Advertising — Online
The biggest objection that I hear from alternative healers about online marketing is that their business mostly comes from “word of mouth.” This is true of every business.
Internet marketing enhances and fosters word of mouth advertising. Social media IS word of mouth advertising. And connecting, and networking, and socializing. It’s all of the above!
Social Media and Prospects
I have a plethora of examples of how platforms like Facebook, LinkedIn and Twitter can lead directly to business. Prospects can learn about you and your business, your healing modality, your prices and hours, oh, and your phone number!
It’s especially true of the alternative healing industries where prospects often want to learn more about your unique blend of healing modalities before they make the decision to book an appointment. Healers who have a limited online presence (see article, below, for why you should have an awesome online presence) are limiting prospective customers’ ability to learn about you in a safe, comfortable way (in the privacy of their own home, reading or watching a video about you).
Professional Networking, Referrals, and Word of Mouth Online
What is word of mouth, anyway? REFERRALS! Professionally networking either in person or online is a great way to cultivate leads and prospects. Do you have time to attend local networking events? Do you have the personality or the inclination? Whether you do or not, online networking is fabulous as a time saver.
Start with the people you do know and connect with them online. Cultivate those relationships. Don’t just make it all about you. Interact with them and engage with them on their terms and about what is interesting/pertinent to them.
Network by asking the people you know who they can refer to you so you can heal more people. Here is an example of how you can be a part of the conversation. Read this actual Facebook post by a friend of mine:
“I’ve got terrible insomnia. What have you tried? I’m at wits end! Please help.”
How would you contribute to this conversation? Would you give advice? Could you offer to help? Would you refer her to someone to help? Would you recommend an herb? As for me, my response was to give advice (rock to calm the cerebral spinal fluid, do qigong, etc.), and then, after thinking about it, I also gave her a referral for a local acupuncturist.
Here is another example of referring a prospect to someone. A colleague announced/bragged that he was loving his new bookkeeper, and I responded by suggesting he hire my housekeeper if he wants to free up even more time. Funny thing… he did not respond to that offer, but another colleague private messaged me. She asked for my housekeeper’s phone number, and this has blossomed into an excellent win-win for the both of them. This may even be a “regular” client for her.
How would you like for that to happen to you?
In summary, don’t discount the potential for powerful word of mouth advertising online, if the social media platforms are used properly. There is more to marketing than social media, but this can be used effectively for word of mouth referrals.
Consistency in Online Marketing
Use an editorial calendar to hold yourself accountable for posting on a regular basis. This will also help you to set your priorities. Do you want to post blog articles once a week, once a month, or once a quarter? It’s okay if blogging is not your priority. It is a process to “find your voice.”
What are your priorities? If you need an introductory overview of social media and online marketing options, then check out my book on Amazon.com: DIY Internet Marketing for Beginners: A Playbook for Increasing Your ONline Presence. There is a glossary in the back of the book for newbies.
Plug into your calendar specific activities at concrete times to ensure consistency. It’s great if you can do a planning session with your calendar so you can achieve some overarching themes.
Example of Using Editorial Calendar for Online Marketing Posts
You could schedule posting diet tips on Tuesday mornings from 8:30 a.m to 8:50 a.m. every week. Your LinkedIn dedicated time could be Thursday evenings from 9 p.m. to 9:30 p.m. And you could do another Facebook posting session on Friday mornings from 8 a.m. to 8:20 p.m. for detoxing information or any other theme.
If you write it into your calendar, you will achieve consistency. Consistency raises your self-esteem about the activities, will get you greater results in terms of engagement, and will give you some momentum towards critical mass in terms of SEO and other benefits.
Good Reasons Lightworkers and Healers Should Have an Awesome Online Presence
You may be surprised that there are several reasons why awakened souls, healers, lightworkers, etc. should be online. There are two main reasons, including one that is logical and one that is elusive but helpful: getting more clients and increasing the Light on the planet.
Healers Can Magnify the Light by Increasing Their Online Presence
Get your message out there! Do not hide in the shadows with your talent and your brilliance! If you need help explaining what you do, then seek help from marketing professionals that specifically help healers. I do! I know others who specialize in helping all healers and especially alternative healers with their marketing, with their messaging, with their online marketing, and even with all aspects of growing their businesses.
When you share your message, you help increase the Light on the entire planet. This is a good thing, right? Technology is only the tool that you use to spread the message. Remember, it’s a tool… like a hand written letter, or a telephone call, or a pamphlet. But the internet is a much more efficient way to get your message out than a pamphlet because it is dynamic (not static) and because you can reach so many more people.
Healers Can Increase Their Clientelle and Make More Money by Increasing Their Online Presence
Yes! It’s ok to make money! Abundance is yours says the Universe. When you make their businesses more visible, easier to find, and more understandable, then the clients magnetize towards you.
Increasing your online presence will allow you to deepen your relationships with your existing clients, connect with prospects and reach more people that are exactly your ideal client. The internet is dynamic, not static. You can engage with your clients and help them with further resources. Deepening relationships results in loyalty (and better results, right?).
Don’t be fearful of technology. Remain heart-centered in your marketing strategies, remain heart-centered in your approach to your business and increasing your client base, and you will do well with internet marketing.
Find out more by attending a 90-minute seminar with me, Coach Angela, or you can get lots of supercharged help in a half-day or full-day workshop where you roll up your sleeves with other healers and jump in the game of internet marketing on your own terms.
July 1, 2014
Blending Online Marketing with Offline Engagement
With complaints that technology separates us more than connects us, I would remind you of two things: we use technology as a TOOL, not letting it dominate us; and also that it can bring us closer together when used in conjunction with offline engagement.
What is Offline Engagement, exactly?
There are several ways to connect with people other than through the internet (social media websites like Facebook and Twitter, emails and text). You can use the phone, which you would be surprised is becoming more and more rare. You could meet the person for a one-on-one, or you can meet and get to know others in professional or social networking events.
Phone Calls as a way to connect offline
The millenium generation and even some generation x (i’m in that small window of time) view phone calls as intrusive! Texting is more appropriate to reach them, messaging in social media, or instagram communication.
I’ve been told by numerous business owners of all ages that phone calls are very personal, and that is why they respond well to me calling them. Yes, I make a lot of phone calls in addition to emails. Leave a detailed message. Literally. Leave details and get the recipient excited to call you back.
Phone calls are especially effective in inviting people to come to an open house, a launch party, a ribbon cutting, and other events. It may seem “labor intensive,” but this is a critical way to connect with people and get them engaged offline.
One-on-One meetings for coffee
You do not have to only connect with people in a sales call setting. One-on-one’s are a great way to get to know people better before doing or soliciting business with them. We do business with those that we “know, like, and trust.” What better way to get to know someone than having a 30 or 60 minute meeting with them over coffee or tea?
I often combine one-on-one’s for timing and driving efforts with regular networking meetings. Meet right before or right after the regular meeting.
Professional or social netwroking meetings
Find meetings online through Meetup.com or other websites that promote networking groups. Find a good match for your prospects, but don’t forget to visit groups where you might find collaborators or potential Power Partners for your business.
Don’t spread yourself too thin, so just pick a couple or a few groups and “go long” with them. Stay the course and keep attending regularly to get to know and trust the people in the group.
Blending the engagement of your tribe offline and online
Now that you have connected with them offline by meeting them in person, now send friend and connection requests on your social media channels. Get in the habit of taking your stack of business cards and connecting with them on LinkedIn, for example.
For people that you have “met online” through virtual introductions (I do this a lot, when connecting and referring people), send them a message to meet them offline, and in person!
How do you know which form of connecting is best? There are two things to consider:
- What do y0u feel most comfortable doing? If you are shy, then in-person networking events might not be your strong suit. But try stepping out of your comfort zone and meeting people so that you can schedule your one-on-one’s..
- Ask others how they feel most comfortable connecting. Examples: “Do you prefer email or phone calls?” or, “Are you mostly on LinkedIn or Facebook? The reason I ask is because I am a heavy Facebook user and love to connect with people there.”
Send me a friend request on Facebook or LinkedIn: Angela Schnaubelt
Or, connect with me on Twitter: @askcoachangela
Email me: firstname.lastname@example.org
OR…… leave a comment right on this webpage, below!
March 25, 2014
I overheard a woman asking my webmaster friend, “…does she have a strong background in social media?” They were talking about the social media member of his assembled team for his company.
What does that mean, exactly? How does one measure a person’s level of experience, one’s effectiveness, or one’s “reach” in terms of social media? I know one thing: you don’t jump on Twitter, look up their account and say: “ah! they only have 713 followers, they must not be very good at social media.” Or, just as presumptuous: “ooooooh! Look. She has 313.6k followers, wow. She’s a social media goddess!”
No more counting dollars, I’ll be counting stars (er, followers)
There is more to social media than Twitter. In fact, there is more to social media than Facebook, Pinterest, a blog, YouTube, Twitter and LinkedIn. While those are the main platforms, there are other ways to foster relationships, be social and bond with your tribe online.
I think it was Seth Godin that urged us to stop counting followers and “likes” and +1’s like bottle caps.
It’s not even about pushing out good content to perform pull marketing. It’s not about how often you tweet or post. It’s not about how great the content is, even. Although… good content is what gets attention and engagement.
Engagement and Return on Relationship (#RonR)
Yes, we’ve all heard this: it’s about ENGAGEMENT. But what does that mean, and how is it measured? Engagement means that people are responding to your content (posts, tweets, articles, videos, etc.). Responding = engaging. The response can be negative or positive. Are they passively clicking “like?” Are the sharing and commenting? Are they retweeting and repinning, etc.?
If so, who measures that stuff? Anyone? Anyone?
Klout Score: Does it matter anymore?
Now, we get to Klout.com. Sure, there are some gurus in the industry that have achieved a point where they do not care anymore or never did. Sure, some people say that it’s an imperfect way to measure social media prowess. While I agree that it’s only a number and that it does have its limitations (another blog entry of its own that I will never write because, you are right — the people who used to care just don’t, anymore), I would say that for some people it’s a way to gauge whether someone is hustling or talking smack or not well rounded in terms of reach and generating engagement and a tribe or fan base.
In some industries, human resource professionals still base hiring decisions on Klout score when the candidates are close. Hotels in Vegas and other cities offer upgrades based on Klout score (if you ask), knowing that there is a chance that a review or a random tweet will generate good will if not good PR/advertising exposure. Airlines (Virgin, I know) offer upgrades when possible, based on Klout score.
To bring it back full circle, then, my webmaster friend could have easily said, “oh, yes! She does, in fact, have a ‘strong’ social media background. She has been an early adopter, has some great momentum on Pinterest and Twitter at this point, and her Klout score is 68.” (This is an example, of course.)
Thank you for listening to my rant, or … trying to make a case that the “little guys” are still caring about Klout score, even if you superstars like Joel Comm and Ted Rubin are flying high enjoying your momentum and your fan base, your beloved real relationships that you built over time with love and attention and care. You, too, deserve what score you have. … whether you care about it or not.
This is a special blog section for those of you who wonder if we are losing our “humanity” in the midst of the exponentially increasing wave of modern technological advancements.
We are not.
We will never lose our humanity. We are spiritual beings having a human experience. We are not structural robots, we are not just our “brain.” We are human with emotions and beliefs, values and hopes.
There will be no religion or dogma, here! Allow me to inspire you to disentangle the technology from the humanity, but also to inspire you to examine how spirituality and technology can exist harmoniously.
We must always be introspective and seek out the way to stay in touch with our humanity and use technology as a tool.
Enjoy these blog posts, and by all means, please post a comment below or contact me directly.
On Authenticity: Blog post tone of voice, value, and show of humanity
People are loyal to people, not to corporations. While many people identify with products and companies due to great “branding” and advertising campaigns, in the end, it is the authentic dialog with real people that wins them over every time.
Authenticity falls under the category of spirituality because in my mind it refers to staying in your truth, being ethical and consistent with your values, and being “real.” Being real means that you represent yourself as who you really are, warts and all.
Prospects and customers relate to real people. They want to know that you are genuine. They will trust you more if you are authentic. Otherwise, they shy away thinking that you are inauthentic, a liar, and only out to get their money/business.
But what does being authentic entail?
Show the human side of your business by talking like a human being, not a marketer or marketing machine. Don’t sterilize your messages; make them sound like a human with feelings is posting the messages. Your tone of voice should have personality in it, humor, and emotions.
Give value. When posting content (comment, article, video, tweet, etc.), have something of value to say or keep quiet. Being authentic means that you are saying something that will either edify, encourage, help, or in some way contribute to your audience in a positive way. Being inauthentic would be to blatantly promote with disregard to whether the promotion or self-absorbed announcement is helping anybody.
Take the time to respond. And when you respond, be authentic and genuine. Treat people as human beings with feelings. Be compassionate. This is all good advice in life, but is especially important when you are engaging in online communication. Are you having online conversations with people you know or with strangers? It doesn’t matter. It’s important to be authentic to everyone, regardless of whether you have met them in person or not.
Always remember that what you say affects people. Be aware of how we are all interconnected. Be aware that what you say either online or in person has ripples of repercussions and either positive or negative consequences. So, not only is it important to be authentic, it’s also important to be humane.
This is the spiritual side of communications. Be authentic at all times!
The Viral Effect and Spirituality: How increasing the Light is connected with content going viral
What is the connection between spirituality and the viral effect? Having content or a blog go viral so that large numbers of people are looking at it seems to be unconnected to spirituality.
Awakened Ones who feel the “quickening” know that increasing the Light is effortless. It’s not a matter of proselytizing or shouting “WAKE UP” to the sleepwalkers. No, it’s a matter of living in truth, standing in the Light, and existing on a plane where manifestation is not a struggle. Increasing the Light is not a matter of hoping something goes viral so that others catch on. It’s not a matter of blatant promotion or of marketing. It’s not a matter of pushing. It’s a matter of staying authentic.
The anarchy and randomness of how content goes viral has always fascinated me. It’s like a contest that you cannot win. You can make great content that is useful or entertaining, you can strategically put it in front of thought leaders and influencers, and you can even promote it widely. But the cosmic chaos of what gets noticed and promoted depends on the mood of the people viewing it at the time, the timing, whether the content even gets seen (more timing), and if it does get shared, whether their viewers are in the right mood, at the right time, etc.
Or, you can make a dorky, amateur video that has no value, is questionable in its entertainment value, and might even be downright inane, and that can go wildly and inexplicable viral.
The connection is this: you cannot shout, “WAKE UP” anymore than you can shout, “LOOK AT MY GREAT CONTENT.” The connection is that both waking up the sleepwalkers and getting your content to go viral are totally random and in the hands of the chaotic universe. The connection is that there is no connection.
Efforts to increase the Light are in the hands of timing and are subject to the mysterious, subtle inner workings of the sleepwalkers. Content will go viral just as the Light will increase: randomly, in cosmic timing, and mysteriously.
The Double-Edged Sword: Technological Advances in Communications (Social Media)
Technology seemingly brings us closer together. And yet, it divides us. It’s a paradox, a double-edged sword, a boon and a bane. It’s a riddle that can be solved.
Take texting, for example. The youngster texting at the dinner table is rude when he/she is eating with others. The others at the table are not in on the private text conversation, and the youngster is not fully “present” in the moment while texting. This means that there is division, not unity, between the youngster texting and the others at the table. And yet, the people texting may feel closer together – with the instant communication regardless of geographical location. Perhaps that youngster was texting a sibling or a boyfriend/girlfriend.
Take online chatting as another example. Filling out a profile, a single can be untruthful about age, weight, and even take on a different personality. Chatting online can separate people from their own true nature, can separate them from each other due to lies, and can distance the loved ones in their lives that are real and physically present. And yet, chatting can bring people closer together that may have never met otherwise. Meeting people online that represent themselves truthfully and may or may not lead to an in-person meeting can form a relationship that is as valid and real as the ones that are physically in their lives.
The solutions to the riddle are subtle and as obvious as the nose on the face (yet easily missed):
- Use the technologies as tools. Do not let the technologies of texting and chatting and emails overwhelm and rule you. Be in control of the tools and use them as just that – tools for communication.
- Be fully present in your body when you are with people in person. It’s rude and inappropriate to text while with another person. Give 100% attention to people that you are with in person. Connect with them at the soul level, looking at them in the eyes when they talk, watching their body language as they express themselves, and opening yourself up to show emotions to them when communicating.
- When using the modern “tools” of communication, give it your utmost effort to be authentic, be yourself, be honest. Stay in your truth as you communicate via these technological advancements, and you will stay connected to yourself, to others and to the Divine.